Abortion rights are essential to the welfare of our nation. The Supreme Court’s recent decision to overturn Roe v. Wade is a devastating blow to women’s reproductive freedom. As states begin to ban or drastically restrict abortion access, care centers that currently provide these services will need additional support to take on the increased demand.
Now more than ever, it is essential to raise money for institutions providing abortion access. Planned Parenthood is the nation’s largest provider of birth control and reproductive health services for women, trans men and non-binary people throughout the country.
This groundbreaking philanthropic partnership will combine the power of celebrity fundraising with Web3 technology to help protect women's right to choose.
Through the sale of celebrity portraits by Los Angeles based artist Maggie West, STAND will raise money for Planned Parenthood through a simultaneous online and live NFT auction event. By combining traditional fundraising methods with Web3, this project will maximize the contributions of a wider audience and effect meaningful change to a dire situation.
Maggie West is a Los Angeles based artist known for her vibrant portraits and large scale installation work. Her dynamic portraits and still life work has been featured in museums and commercial spaces across the country.
West was recently commissioned to create a permanent art piece for the new Netflix campus in Hollywood. The artist’s image stands over 6 stories high and consists of thousands of metallic sequins. The piece was written about in Variety.
In addition to her work with Netflix, West has captured portraits for a broad range of celebrities and institutions such as Google, Lebron James and Sam Smith.
Throughout her career, Maggie West has used her artwork to raise awareness and funding for feminist causes.
In 2016, West had her first art show, STAND: a Benefit for Planned Parenthood. To promote the show, she photographed a number of Los Angeles models, musicians and actors and showcased the portraits at the fundraising event.
While the portraits served as a useful tool for artists/influencers to promote the event, the actual donations to Planned Parenthood came from the sale of prints of the artist’s other work, located on the bottom floor of the show.
In light of the Court’s recent decision to overturn Roe v. Wade, West decided to revive her STAND series in an effort to help support reproductive rights.
The Los Angeles based artist will partner with CAA to reboot the concept with a dynamic roster of today’s top talent. Many celebrities have been outspoken in their support for reproductive rights. This series provides an opportunity for them to use their image to directly fundraise for Planned Parenthood and galvanize supporters across the country.
Each participant in the STAND series will have their portrait taken by West. After selecting their favorite image from the shoot and approving any edits, the images will be minted and auctioned as a NFT .
100% of the proceeds from the NFT sales will be donated to Planned Parenthood.
NFTs of the portraits will be auctioned in a revolutionary new fundraising format.
STAND will simultaneously auction off the portraits in both an online sale and a VIP in-person event. As the drop occurs online, guests will have the chance to bid on the artworks during a traditional auction format. In-person bids will be placed live as the drop occurs, giving the event attendees a chance to out-bid the online sale.
The combination of an online and in-person auction combines the best features of each to maximize the amount of money raised for the cause. While traditional auctions are limited by the generosity of the attendees, an online auction expands the sale to a global audience.
However, an exclusively online auction excludes a lot of generous participants who support Planned Parenthood but might have trouble navigating an online format. By pairing the online auction with a live event, people can bid on an NFT by simply raising their hand.
After the auction ends, guests will make their way to a reception area to enjoy cocktails, music and possibly a live performance. Representatives from Planned Parenthood will be at the event to answer any questions and accept additional donations.
This reception will be a great opportunity to encourage interaction between the Entertainment and Web3 communities. Together, we can rally support on an important issue affecting our nation’s future
CAA is a global leader across a broad scope of industries. Their impressive roster of talent across television, film, sports and entertainment is unparalleled. CAA’s collaborative approach to entertainment partnerships has enabled them to create innovative projects worldwide.
Standard Vision is one of the world’s purveyors in digital screen technology. They have a long history of working with artists and artistic institutions such as Jenny Holzer, Pipilotti Rist and the Museum of Contemporary Art.
The Cultivist is the world’s only global arts club, offering members seamless access to every aspect of the art world. Through elegant events and curated art experiences, the group acts as a liaison between high end clientele and the art world.
Hyperion is a full service production agency creating cutting-edge editorial and advertising content for brands across the globe. Headquartered in Los Angeles, and with offices in New York and Miami, the team has produced around the world and has extensive experience with celebrity portrait production.