Los Angeles–based artist Maggie West presents Frost, a new immersive installation that transforms time-lapse photography into a luminous winter dreamscape. Using her signature approach of layered imagery and colored lighting, West reimagines delicate branches and silvery leaves in icy tones of blue and white. Displayed across expansive digital screens, these shifting landscapes unfold like a frozen garden slowly coming to life, inviting audiences to step inside a serene world of pale light and delicate blooms.
West’s work has been featured at landmark venues and cultural institutions including Coachella, Google, and the California Academy of Sciences. Her large-scale installations and video environments have been commissioned by leading cultural partners and global brands, earning her recognition as a pioneer in blending fine art photography with immersive digital media. With Frost, West expands on this practice, creating a seasonal experience that merges natural beauty with cutting-edge technology.
Time Lapse Photography
West’s groundbreaking time-lapse animations push the boundaries of photography, transforming natural subjects into immersive, otherworldly environments. By meticulously capturing thousands of high-resolution frames over extended periods of time, West reveals subtle movements that are normally imperceptible to the human eye. The slow unfurling of leaves, the shifting hues of petals under light. Layered with her signature use of colored gels and lighting techniques, these animations recast the familiar textures of nature as luminous, dreamlike landscapes.
Through this innovative process, West has established a distinctive visual language that merges scientific observation with artistic imagination. Her animations are not simply documentation, but meditations on transformation, temporality, and the hidden rhythms of the natural world. This practice has been recognized by major cultural institutions and brands alike, cementing West’s reputation as a pioneer of immersive digital media who continues to expand the possibilities of time-lapse as a medium.
Outernet
Following the success of her three-room summer exhibition, West returns to Outernet London with Frost, a new seasonal installation. Renowned for transforming vast digital canvases into immersive environments of color and movement, West now shifts into a winter palette, reimagining delicate branches and silvery leaves in icy tones of blue and white. At Outernet, these visuals would bloom across sweeping screens to create a luminous frozen garden—a serene, dreamlike atmosphere that thoughtfully contrasts yet complements the vibrancy of her previous show.
Outernet’s reach is unmatched. Its flagship space, The Now Building, welcomed approximately 6.25 million visitors in its first year. With an average daily footfall of 223,000, and weekly visitors exceeding 85,000, it ranks among the top five most-visited UK attractions. This scale and cultural visibility make it an ideal platform for West’s ambitious installations, offering both intimate encounters with art and high-impact brand exposure.
By bringing Frost to this world-class venue, West continues evolving her immersive practice across themes and seasons. For audiences and brand partners alike, this return elevates the dialogue between her artistry and one of the most vibrant digital stages in the world, offering an unmatched opportunity to activate new narratives in a highly visible, dynamic cultural context.
With Frost, West continues her exploration of time-lapse photography as an immersive medium, offering London audiences an entirely new perspective on her art. The installation not only showcases her technical innovation and visual poetry, but also underscores Outernet’s role as a global leader in presenting groundbreaking digital art. For audiences and brand partners alike, Frost represents a rare opportunity to experience one of today’s most distinctive voices in immersive media at one of the world’s most dynamic cultural destinations.
Event Activation
The premiere of Frost at Outernet London offers a unique opportunity for luxury brands to host private events and holiday activations within a striking digital art environment. The installation’s luminous winter aesthetic creates a refined seasonal backdrop that is both sophisticated and memorable. This setting is ideal for exclusive launch events, influencer gatherings, or VIP brand experiences that merge culture, technology, and design in one of London’s most high-profile venues.
With its immersive scale and cinematic visuals, Frost is also perfectly suited for content creation. Guests can capture selfies and short-form video against the glowing winter landscape, generating organic social media moments that extend the impact of the event far beyond the venue. For fashion houses, luxury retailers, and high-end lifestyle brands, the tasteful holiday look of Frost provides a ready-made stage for elegant campaigns, influencer collaborations, and seasonal storytelling.
With Frost, West brings her signature innovation in time-lapse photography to one of the world’s most dynamic digital stages. The installation combines artistry, technology, and seasonal beauty to create an experience that is both visually captivating and highly adaptable for brand partnerships. Whether as a public exhibition or a private holiday activation, Frost offers audiences and collaborators alike the chance to step inside a luminous winter world unlike any other.
Thanks for reading!
Maggie@maggiewest.co
Phil.quist@caa.com