Frost

Los Angeles–based artist Maggie West presents Frost, a new immersive installation that transforms time-lapse photography into a luminous winter dreamscape. Using her signature approach of layered imagery and colored lighting, West reimagines delicate branches and silvery leaves in icy tones of blue and white. Displayed across expansive digital screens, these shifting landscapes unfold like a frozen garden slowly coming to life, inviting audiences to step inside a serene world of pale light and delicate blooms.

West’s work has been featured at landmark venues and cultural institutions including Coachella, Google, and the California Academy of Sciences. Her large-scale installations and video environments have been commissioned by leading cultural partners and global brands, earning her recognition as a pioneer in blending fine art photography with immersive digital media. With Frost, West expands on this practice, creating a seasonal experience that merges natural beauty with cutting-edge technology.

Time Lapse Photography

West’s groundbreaking time-lapse animations push the boundaries of photography, transforming natural subjects into immersive, otherworldly environments. By meticulously capturing thousands of high-resolution frames over extended periods of time, West reveals subtle movements that are normally imperceptible to the human eye. The slow unfurling of leaves, the shifting hues of petals under light. Layered with her signature use of colored gels and lighting techniques, these animations recast the familiar textures of nature as luminous, dreamlike landscapes.

Through this innovative process, West has established a distinctive visual language that merges scientific observation with artistic imagination. Her animations are not simply documentation, but meditations on transformation, temporality, and the hidden rhythms of the natural world. This practice has been recognized by major cultural institutions and brands alike, cementing West’s reputation as a pioneer of immersive digital media who continues to expand the possibilities of time-lapse as a medium.

Outernet

One option for presenting Frost is a return to Outernet London, where West previously staged a monumental three-room summer exhibition. Known for transforming vast screens into immersive environments of color and movement, West now shifts her focus to a winter aesthetic, reimagining delicate branches and silvery leaves in icy tones of blue and white. At Outernet, this new body of work would transform the sweeping digital environment into a luminous frozen garden, enveloping audiences in a serene, dreamlike atmosphere that contrasts yet complements the vibrancy of her earlier show.

Outernet’s reach is unmatched. Its flagship space, The Now Building, welcomed approximately 6.25 million visitors in its first year. With an average daily footfall of 223,000, and weekly visitors exceeding 85,000, it ranks among the top five most-visited UK attractions. This scale and cultural visibility make it an ideal platform for West’s ambitious installations, offering both intimate encounters with art and high-impact brand exposure.

SV Studios

Another option for presenting Frost is SV Studios in Los Angeles, where West has also previously exhibited her work. Known for transforming vast LED environments into immersive worlds of color and movement, West now turns to a winter aesthetic, reimagining delicate branches and silvery leaves in icy tones of blue and white. At SV Studios, this new body of work would unfold across the venue’s state-of-the-art screens, transforming the space into a luminous frozen garden that contrasts yet complements the vibrancy of her earlier presentation there.

SV Studios’ advanced technology and flexible event space make it an ideal setting for Frost. Located in the heart of Los Angeles, the venue offers both the intimacy of a cinematic, high-resolution environment and the adaptability needed for private events, influencer activations, and brand partnerships. As one of two potential venues for this project, SV Studios provides a West Coast counterpart to Outernet’s international reach, giving collaborators a choice between a globally visible public stage in London or a controlled, high-production environment in Los Angeles.

Event Activation

The premiere of Frost at either Outernet London or SV Studios in Los Angeles offers luxury brands a unique opportunity to host private events and holiday activations within a striking digital art environment. The installation’s luminous winter aesthetic creates a refined seasonal backdrop that is both sophisticated and memorable. Whether presented on Outernet’s sweeping public screens in central London or within the cinematic LED environment of SV Studios, Frost provides an ideal stage for exclusive launches, influencer gatherings, and VIP brand experiences that merge culture, technology, and design.

With its immersive scale and cinematic visuals, Frost is also perfectly suited for content creation. Guests can capture selfies and short-form video against the glowing winter landscape, generating organic social media moments that extend the impact of the event far beyond the venue. For fashion houses, luxury retailers, and high-end lifestyle brands, the tasteful holiday look of Frost ensures that every activation resonates as an elegant seasonal campaign and an unforgettable immersive experience.

Thanks for reading!

Maggie@maggiewest.co

Phil.quist@caa.com